To create the next generation of the internet through the power of marketing. To see a time where all brands are able to successfully and authentically participate in the world of web3 (and the metaverse).
To unlock the value of Web3 for the marketing community and consumers.
To unlock the collective power of marketing professionals to help build Web3.
We will do this through research, advocating for standards, creating learning opportunities, connecting partners and creating a robust marketing community that is web3 ready.
The W3MA is founded on the principles of community. Contribution is valued and expected.
The community is a safe place for our members, to meet, connect, be educated and inspired. What we do and how we do it is open for all to see.
Understanding Web3 is critical to being able to understand its impact on marketing. Our aim is to educate and inspire generations of marketers.
Led by curiosity we ensure that our members are open to new ways of thinking that Web3 offers, questioning the status-quo and looking beyond current business models and organisational structures.
The W3MA provides content and training that facilitates learning for marketeers in the member organisations
Web3 and the Metaverse will change the work that we all do. We help make sense of what the impact on jobs and careers.
W3MA committees identify opportunities and challenges in the world of Web3, and create shared learning across key areas of interest. Why not join a committee today?